Experience Movietone Digital Entertainment

FOUNDER & MANAGING DIRECTOR
KAVITA SHETTY

Overview

Kavita Shetty is a multidisciplinary entrepreneur, media executive, and brand strategist with over two decades of experience spanning financial services, FMCG and corporate brand management, digital media, entertainment, and content-led businesses.

She is the Founder & Managing Director of Movietone Digital Entertainment Pvt. Ltd., a digital-first media and IP company operating across music labels, films, OTT and YouTube distribution, devotional and heritage content, and intellectual property monetisation. Under her leadership, Movietone Digital has evolved into a structured content and rights-management ecosystem that blends creative storytelling with platform-driven scale, disciplined monetisation, and long-term IP value creation.

Kavita is recognised as one of the first women in India to establish an independent music label named "OnClick Music" (2014) and among the youngest brand managers in the FMCG sector, having held senior brand responsibility at the age of 29.

Professional Journey

Kavita began her career in the financial markets as a Financial Advisor, developing a strong foundation in investment discipline, compliance, governance, and business risk assessment.

She later transitioned into brand management and marketing leadership, working with reputed organisations such as BASF (The Chemical Company), Nivea India Pvt. Ltd., Amra Remedies, Big Sam Snacks & Foods Ltd., Reliance Securities, and HDFC Standard Life.

Across her corporate career, she has managed cumulative marketing and brand budgets exceeding ₹100 crore, working closely with leading Indian and international agencies. Known for her execution rigour and strategic clarity, she has handled large, multi-sector portfolios across FMCG, financial services, healthcare, and consumer brands.

Education & Professional Credentials

Kavita’s academic and professional background reflects a rare integration of analytical, creative, operational, and technological expertise.

• Master’s Degree in Physics
• MBA in Marketing
• Alumna – Indian Institute of Management Bangalore, Creative Marketing Program (2012)
• Diploma in Integrated Digital Marketing
• Diploma in Import & Export Management
• Certificate in New Product Development (Foods) – MSME Technology Development Centre, Chennai
• Certified Mutual Fund Advisor (ARN Holder), Member – AMFI
• IRDA-Certified Health Insurance License Holder
• Certified AI Prompt Engineer – TAWAI

This multidisciplinary foundation enables her to operate effectively across strategy, creativity, technology, compliance, supply chains, and governance.

Creative & Media Foundations

In the early phase of her career, Kavita trained in acting and performance at the Kishore Namit Kapoor Acting Academy. She worked on prominent advertising campaigns alongside leading Indian celebrities for brands such as Idea Cellular, Durian Furniture, Harpic, Kaun Banega Crorepati (Sony TV), and Big Bazaar.

This hands-on exposure to production environments, talent management, and audience engagement provides her with a deep, practical understanding of content creation, creative economics, and consumer psychology.

Current Focus

Today, Kavita leads Movietone Digital with a clear strategic focus on:

• Intellectual Property (IP) creation and monetisation
• Music, film, devotional, and digital content distribution
• Rights acquisition, catalogue structuring, and lifecycle management
• YouTube and OTT platform growth strategies
• AI-enabled automation for media and publishing workflows
• FMCG-adjacent product strategy and food-based brand development
• Authorship and long-form non-fiction research

She is widely regarded for her hands-on leadership style, ethical clarity, and ability to integrate creativity with commercial discipline.

Authorship

Kavita Shetty is the author of the book War Economics, a globally available non-fiction work examining conflict, power, and economic systems. The book is available on Amazon, Flipkart, and other international platforms.

COMPANY MISSION

To design and operate an end-to-end media infrastructure that enables efficient content creation, acquisition, distribution, and monetisation across traditional, digital, and emerging platforms—leveraging artificial intelligence, automation, and data-led insights while upholding ethical, compliant, and creator-first practices.

WHO WE ARE

Movietone Digital Entertainment Pvt. Ltd. is an India-based, digital-first media and IP company with over a decade of operational experience across music, films, OTT platforms, YouTube ecosystems, and multi-format rights trading.

Alongside traditional content formats, we actively invest in AI-assisted content production, vertical-format storytelling, and platform-native media, positioning the company at the intersection of legacy entertainment and next-generation digital consumption.

WHAT WE DO

We manage the complete lifecycle of media content across formats and platforms, including:

• Content acquisition, aggregation, and production
• Music, film, digital, and AI-assisted content creation
• Vertical-format content for short-form and mobile-first platforms
• OTT, YouTube, and platform-native distribution
• Multi-platform rights licensing and syndication
• Digital promotion, PR, and owned media amplification
• AI-enabled reporting, dashboards, and revenue management

Our model is built to adapt to evolving audience behaviour, emerging formats, and new monetisation windows while safeguarding long-term IP value.

AI-LED CONTENT & NEXT-GEN MEDIA STRATEGY

Movietone Digital integrates artificial intelligence across multiple layers of its operations, including:

• AI-assisted content ideation and scripting
• Automated workflows for music, video, and publishing
• Scalable production of vertical and short-format content
• Metadata optimisation and platform readiness
• Performance analytics and predictive insights

This approach enables faster execution, format agility, and data-driven decision-making—critical for the future of digital entertainment.

OUR OPERATING PHILOSOPHY

We believe sustainable media businesses are built on:

• Transparency in rights and revenue
• Technology-led efficiency and automation
• Ethical, compliant deal structures
• Long-term intellectual property value creation
• Creator-first and platform-aligned partnerships

By combining industry experience, AI-enabled infrastructure, and evolving content formats, Movietone Digital delivers consumer-centric entertainment while maintaining commercial discipline and operational clarity.